Jasmee's Inspirational Journey in the Music Industry: A World Exclusive Interview

EGW: Your journey from an independent artist to your current collaboration with So Bold Entertainment is truly inspiring. Can you share some of the pivotal moments and challenges you faced during this transition?

Jasmee: During my transition from being an independent music artist in hip-hop to collaborating with a record label So Bold Entertainment, I faced several pivotal moments and challenges that have shaped my journey. Here are some of the key experiences:

• Building a Fanbase: As an independent artist, I had to work hard to build a loyal fanbase from scratch. This involved a lot of networking with other artists and industry professionals and leveraging social media platforms to promote my music. It was a challenge to gain recognition and establish a strong presence in a competitive industry.

• Developing a Unique Sound: Finding my artistic identity and developing a unique sound was crucial in standing out from the crowd. I dedicated time to experimenting with different musical styles, collaborating with producers, and constantly refining my craft. It was a process of self-discovery and growth, and it required perseverance and a willingness to take risks.

• Financial Struggles: Being an independent artist often means facing financial challenges. Funding music production, marketing, and promotional activities can be difficult without the support of a record label. I had to balance my artistic aspirations with the need to generate income from other sources in my entrepreneurship and taking on side jobs.

• Navigating the Industry: The music industry can be complex, and navigating it as an independent artist can be overwhelming. I had to educate myself about contracts, copyright laws, and industry practices to protect my rights and make informed decisions. Building a strong network of industry professionals and mentors was crucial in gaining valuable guidance and support.

• Collaborating with So Bold Entertainment was a significant turning point in my career. While it presented exciting opportunities, it also came with its own set of challenges. Adjusting to the dynamics of working with a record label required open communication, compromise, and a shared vision for my artistic direction. I had to adapt to new processes and expectations while maintaining my artistic integrity.

My journey from an independent music artist to collaborating with So Bold Entertainment has been inspiring yet challenging. It has required a combination of talent, hard work, resilience, and a relentless pursuit of my dreams. Despite the obstacles, I view each challenge as an opportunity for growth, and I'm excited about the future and the possibilities that lie ahead.

EGW: Collaboration often plays a significant role in an artist's growth. Could you tell us about some of the incredible people you've had the privilege to work with throughout your career and how their influence has shaped your artistic vision?

Jasmee: Throughout my hip-hop music artist career, collaboration has played a significant role in my growth as an artist. I've had the privilege of working with some incredible individuals who have greatly influenced and shaped my artistic vision. Here are a few notable collaborations and the impact they had on me:

1. Producers: Working with talented producers such as Erby Joseph, and Albert Chambers, has been instrumental in crafting my sound and bringing my musical ideas to life. Their expertise and creative input in areas such as beat selection, arrangement, and sound design have elevated the quality of my music. Collaborating with producers has expanded my sonic palette and helped me experiment with different styles and genres.

2. Songwriters: Collaborating with skilled songwriters like Erby Joseph has allowed me to explore diverse perspectives and storytelling techniques in my music. Their ability to craft compelling lyrics and melodies has enhanced my songs' depth and emotional impact. Collaborative songwriting sessions have pushed me to think outside the box, challenge my own creative boundaries, and develop a more refined approach to storytelling through my lyrics.

3. Fellow Artists: Collaborating with other music artists such as Erby Joseph, and Sabina Rosegold as featured guests on my tracks or being featured on their songs has been an enriching experience. It has allowed me to tap into their unique styles, flows, and lyrical abilities, creating dynamic and engaging musical collaborations. These collaborations have exposed me to different fan bases, expanded my reach, and fostered a sense of camaraderie within the hip-hop, R&B & house music community.

4. Visual Artists: Beyond music, collaborating with visual artists, such as videographers like City Vision Productions, Jamal Jackson Film, and photographer Alexander Kor, has been crucial in shaping my artistic image and brand. Their creative vision and technical skills have helped me create visually stunning music videos, album covers, and promotional materials. Collaborating with visual artists has allowed me to present a cohesive and captivating visual identity that complements my music.

Each collaboration has brought a unique perspective and expertise to my artistic journey. The influence of these talented individuals has broadened my creative horizons, challenged me to grow as an artist, and contributed to the evolution of my artistic vision. Collaborations have enhanced the quality of my music and fostered a sense of community and mutual inspiration, fueling my passion for hip-hop and pushing me to new heights.

EGW: Breaking into the music industry as a solo independent artist requires both courage and determination. Could you share the story behind your decision to embark on this journey and the driving force that pushed you to pursue music professionally?

Jasmee: Breaking into the music industry as a solo independent artist indeed requires courage and determination. For me, the decision to embark on this journey was fueled by a deep passion for music and a burning desire to share my artistry with the world. Here's the story behind my decision and the driving force that pushed me to pursue music professionally:

From a young age, I was drawn to music. It was a form of expression that allowed me to communicate my emotions and connect with others on a profound level. As I grew older, my love for music intensified, and I found solace in songwriting and composing. Music became more than just a hobby; it became a calling.

The driving force behind my decision to pursue music professionally was the belief in the transformative power of music itself. I saw music as a universal language that could transcend barriers, evoke emotions, provoke thought, and bring people together. I wanted to contribute to this powerful medium by creating music that resonated with people's hearts and minds.

Being a solo independent artist offered a sense of freedom and autonomy that I cherished. It allowed me to have full creative control over my work, from songwriting to production to visual aesthetics. I could connect directly with my audience, forging genuine relationships with those who appreciated my music.

Of course, the decision to pursue music professionally came with its fair share of challenges and uncertainties. There were moments of self-doubt and the fear of the unknown. However, my passion and the unwavering belief in the impact of music kept me going. I knew that even if the path was difficult, it was one worth taking.

Ultimately, the decision to become a solo independent artist was driven by a combination of passion, purpose, and the belief that music could be a vehicle for positive change. It was about having the courage to follow my dreams, the determination to carve my own path, and the conviction that my music could touch the hearts and souls of those who listened.

EGW: Crafting a song is often a deeply personal and creative endeavor. Can you walk us through your songwriting process, from finding inspiration to the final composition?

Jasmee: Crafting a song is indeed a deeply personal and creative endeavor. It's my way of expressing emotions, thoughts, and experiences uniquely and authentically. Here's a glimpse into my songwriting process, from finding inspiration to the final composition:

1. Inspiration: The songwriting process begins with inspiration. Inspiration can strike at any moment, whether it's sparked by personal experiences, relationships, social issues, or even a random moment of inspiration. I draw from my surroundings, my emotions, and the world around me to find compelling ideas for songs.

2. Conceptualization: Once I'm inspired, I start conceptualizing the song. I brainstorm themes and the overall message I want to convey. This is a crucial step in giving the song direction and purpose. I reflect on my experiences, both positive and challenging, and consider how they can translate into relatable and meaningful lyrics.

3. Lyrics: Lyrics are the heart and soul of a song. I begin by jotting down phrases, lines, or fragments of ideas that capture the essence of the song. This is often an organic process, and I let my thoughts flow freely. I explore different rhyme schemes, metaphors, and wordplay techniques to bring depth and poeticism to the lyrics.

4. Melody and Music: Once the lyrics start taking shape, I move on to developing the melody and musical arrangement. This involves experimenting with different chord progressions, harmonies, and rhythms that complement the emotional tone and message of the lyrics. I often collaborate with talented producers and musicians during this phase to bring my musical ideas to life.

5. Refinement and Collaboration: After the initial draft of the song is complete, I go through a process of refinement. I ensure that the lyrics flow smoothly and that the structure of the song is coherent. Sometimes, I seek feedback from trusted collaborators, including producers and fellow musicians, to gain fresh perspectives and refine the song further. Collaboration often brings new ideas and enhancements to the composition.

6. Recording and Production: Once the song is finalized, I move on to the recording and production phase. This involves laying down vocal tracks and arranging the instrumentation. Working closely with producers, we bring the song to its full potential, paying attention to details like sound quality, dynamics, and the overall sonic experience.

7. Visual Storytelling: In addition to the music, I often incorporate visual storytelling into my songs. This includes creating music videos and promotional visuals that complement the narrative and emotions conveyed in the song. The visual aspect adds another layer of depth to the overall artistic expression.

Throughout this process, drawing inspiration from my own experiences is essential for me to connect deeply with the emotions and themes in my songs. It's about making the music authentic, relatable, and a true reflection of my artistic vision. The songwriting process is both a creative outlet and a means of connecting with my audience on a personal level.

EGW: Your journey in the music industry has been marked by persistence and resilience. What are some valuable lessons you've learned along the way, and what advice would you give to aspiring artists looking to make their mark?

Jasmee: My journey in the music industry has indeed been marked by persistence and resilience, and it has taught me some valuable lessons. For aspiring artists looking to make their mark, here are some key takeaways and advice I'd like to share:

1. Persistence and Resilience: The music industry can be challenging, and setbacks and rejections are part of the journey. It's essential to stay persistent and resilient. Believe in your talent and your vision, and don't let obstacles deter you. Keep pushing forward, and remember that success often comes to those who persevere.

2. Embrace the Process: Success in the music industry isn't just about achieving goals; it's also about embracing the creative process itself. Enjoy the journey, and find fulfillment in the act of creating music. Keep learning, evolving, and focusing on continuous improvement. Your growth as an artist is a significant part of the success story.

3. Build a Supportive Network: Building a network of industry professionals, mentors, and fellow artists is crucial. Collaborate with like-minded individuals, seek guidance from those with more experience, and surround yourself with a supportive community. The music industry is built on relationships, and having a strong network can open doors to opportunities and valuable insights.

4. Understand the Business: While music is an art form, the music industry is also a business. Take the time to understand the business side of music, including contracts, copyright laws, and industry practices. Knowledge in these areas will protect your rights and help you make informed decisions about your career.

5. Stay Authentic: Your authenticity is your greatest asset as an artist. Stay true to your artistic vision and don't compromise your unique style to fit industry trends. Authenticity resonates with audiences and sets you apart from the crowd.

6. Connect with Your Audience: Music is a powerful medium for connecting with people on an emotional level. Engage with your audience through social media, live performances, and personal interactions. Building a genuine connection with your fans can lead to dedicated support and long-term success.

7. Embrace Feedback: Be open to feedback and constructive criticism. It's through feedback that you can refine your craft and improve as an artist. Don't take criticism personally; view it as an opportunity for growth.

8. Evolve and Adapt: The music industry is constantly evolving, with new technologies and trends emerging. Stay open to change and be willing to adapt to new opportunities and challenges.

9. Believe in Yourself: Above all, believe in yourself and your talent. Your self-confidence will be a driving force in your journey. Trust your instincts, take risks, and have faith in your ability to make a meaningful impact through your music.

Remember that the road to success in the music industry is unique for each artist. Your journey may have its twists and turns, but it's those experiences that will shape you as an artist and make your story all the more inspiring. Keep your passion alive, stay true to your vision, and never stop creating.

EGW: Your music often carries powerful messages and addresses important social issues. Can you share some insights into how you use your platform as an artist to advocate for change and make a positive impact on society?

Jasmee: Music has an incredible power to convey messages and address important social issues. I view my platform as an artist as an opportunity and a responsibility to advocate for change and make a positive impact on society. Here are some insights into how I use my music to amplify important messages:

1. Storytelling Through Lyrics: One of the most powerful ways I address social issues is through storytelling in my lyrics. I draw from real-life experiences and observations to shed light on topics such as social justice, equality, mental health, and personal growth. By weaving these narratives into my songs, I aim to create awareness and encourage listeners to reflect on these issues.

2. Raising Awareness: I use my music as a platform to raise awareness about social issues that are close to my heart. This includes creating songs and music videos that directly tackle these topics. For example, I've released songs that address issues like racial inequality, gender empowerment, and the importance of self-love. Through music, I can reach a diverse audience and spark conversations that lead to positive change.

3. Advocacy through Collaboration: Collaborating with other artists who share a passion for social change has been an effective way to amplify our collective voices. Together, we create songs, campaigns, and initiatives that advocate for important causes. The power of collaboration allows us to reach wider audiences and engage people who may not have been exposed to these issues otherwise.

4. Community Engagement: Beyond the music itself, I actively engage with my community through events, workshops, and discussions. These interactions provide a platform for open dialogue and education on various social issues. It's essential to foster a sense of community and encourage individuals to take action in their own lives.

5. Positive Role Modeling: As an artist, I strive to be a positive role model by embodying the values and principles I advocate for in my music. This includes promoting inclusivity, diversity, and the importance of resilience and self-expression. Actions often speak louder than words, and leading by example can inspire others to follow suit.

6. Charity and Philanthropy: I believe in giving back to the community and supporting causes that align with my values. Through charity work and philanthropic efforts, I aim to make a tangible impact on social issues. This includes donating proceeds from my music to relevant organizations and actively participating in charitable events.

7. Encouraging Empathy: Music has the unique ability to evoke empathy and emotions. I hope that my songs not only raise awareness but also encourage empathy and understanding. When listeners can connect emotionally with the stories and experiences portrayed in the music, it often leads to a deeper level of engagement with the issues at hand.

In using my platform as an artist to advocate for change, I aim to be a catalyst for conversations, action, and positive transformation. Music is a universal language that can bridge gaps and unite people in the pursuit of a better world. It's a privilege to have this platform, and I'm committed to using it to create a lasting, positive impact on society.

EGW: Your music often defies genre boundaries, incorporating elements of hip-hop, R&B, and house music. What drives your eclectic musical style, and how do you see this versatility contributing to your artistic expression?

Jasmee: My eclectic musical style is driven by a deep love for various genres and a desire to create music that is both diverse and authentic to my artistic expression. I believe that music should be a reflection of one's emotions and experiences, and for me, those emotions and experiences often draw from a wide range of influences. Here's how I view the versatility of my musical style contributing to my artistic expression:

1. Emotional Range: Different genres have the power to evoke distinct emotions. Hip-hop, for example, can convey confidence and assertiveness, while R&B can capture vulnerability and sensuality. By embracing a variety of genres, I can tap into a broader emotional range and create music that resonates with different moods and experiences.

2. Creative Freedom: Being versatile in my musical style gives me the creative freedom to explore and experiment. I don't feel confined to the conventions of a single genre, allowing me to push boundaries and challenge the status quo. This freedom enables me to continually evolve as an artist and keep my music fresh and exciting.

3. Connecting with Diverse Audiences: Music has the power to connect with people from all walks of life. By incorporating elements of various genres, I can reach a wider and more diverse audience. Different listeners have different tastes, and my versatility allows me to connect with individuals who may have varying musical preferences.

4. Artistic Growth: Versatility contributes to my artistic growth. It encourages me to learn and incorporate new techniques, styles, and sounds into my music. It challenges me to adapt and expand my skill set, which, in turn, keeps my artistic journey dynamic and fulfilling.

5. Genre Fusion: Genre fusion is a fascinating aspect of music creation. It allows for the blending of styles and the creation of something entirely unique. I enjoy experimenting with genre fusion, combining elements of hip-hop, R&B, and house music, for example, to create a sound that is distinctly my own. This fusion can lead to groundbreaking and innovative compositions.

6. Breaking Stereotypes: Embracing a versatile musical style can also challenge stereotypes and preconceived notions about what an artist should sound like. It sends a message that artists can be multifaceted and refuse to be confined by genre boundaries. This can be empowering not only for me but for other artists as well.

Ultimately, my eclectic musical style is a reflection of my diverse musical influences and my belief that music is a limitless form of artistic expression. It allows me to tell different stories, explore various themes, and connect with a broad audience on a deeper level. Music is a journey, and I'm excited to continue exploring the vast landscape of genres and styles, all while staying true to my unique artistic voice.

EGW: Your fans often express how your music has had a positive impact on their lives. Can you share a memorable fan encounter or message that touched your heart and reaffirmed the significance of your work as an artist?

Jasmee: Hearing from fans about how my music has positively impacted their lives is one of the most rewarding aspects of being an artist. It reaffirms the significance of the work I do and serves as a powerful motivator to continue creating meaningful music. I'd like to share a memorable fan encounter that touched my heart:

I received a heartfelt message from a fan who had been going through a challenging period in their life. They shared how one of my songs, which touched on themes of resilience and self-belief, had become their source of strength during a difficult time. They described how the lyrics resonated with their own experiences and struggles, and how listening to the song provided them with a sense of hope and empowerment.

What struck me the most about this encounter was the realization that music has the power to be a lifeline for people during their darkest moments. It reminded me that as an artist, my words and melodies can offer solace, inspiration, and a sense of connection to those who need it most.

This fan encounter reinforced the idea that music transcends boundaries and has a profound impact on the human spirit. It's a reminder that as artists, we have the privilege and responsibility to create art that resonates with the hearts and souls of our listeners. It's these moments of connection and the knowledge that my music can make a positive difference in someone's life that continue to fuel my passion for creating music.

EGW: Your journey as an artist is an inspiration to many. What can we expect from Jasmee Toor in the future? Are there any upcoming projects or collaborations that you're particularly excited about?

Jasmee: The future holds exciting possibilities, and I'm thrilled about the musical journey that lies ahead. There are several projects and collaborations on the horizon that I'm particularly excited about:

1. New Music Releases: I have been working on a series of new music releases that explore a range of themes and emotions. These songs are a reflection of my personal growth and artistic evolution. I can't wait to share them with my fans and the world.

2. Collaborations: Collaboration has always been a significant part of my artistic journey, and I have some exciting collaborations with talented artists and producers in the works. These collaborations will bring fresh perspectives and diverse influences to my music.

3. Visual Storytelling: Alongside my music releases, I will continue to focus on visual storytelling through music videos and promotional materials. Visual elements enhance the narrative of my songs and provide a multi-dimensional experience for my audience.

4. Advocacy and Social Impact: I remain committed to using my platform as an artist to advocate for social change and make a positive impact on society. I'm working on initiatives that address important social issues and encourage dialogue and action.

5. Live Performances: I'm looking forward to connecting with my fans through live performances. Performing on stage is an incredibly fulfilling experience, and I hope to bring my music to different audiences around the world.

6. Artistic Exploration: I will continue to push the boundaries of my artistic expression, experimenting with different genres, styles, and sounds. Artistic exploration is at the core of my creative process, and I'm excited to see where it takes me.

Ultimately, the future holds endless possibilities, and I'm committed to growing as an artist, making a positive impact, and continuing to create music that resonates with the hearts of my listeners. I'm grateful for the support of my fans and the opportunity to share my journey with them.