THE ART OF LIFE | VIVIANA HALIL — THE FUTURE OF LUXURY IS DIAMOND-FREE
EGW LUXURY MAGAZINE | WINTER 2025 - 2026
FEATURE | THE ART OF LIFE
“Adorned by icons. Defined by vision. Free from diamonds.”
In a world where sparkle has long been equated with status, Viviana Halil stands as a quiet revolution. Her eponymous Los Angeles–based jewelry house is rewriting the language of luxury — not through diamonds, but through discernment.
Founded in 2022, Viviana Halil was born of intention and legacy. Created by designer Viv Halil, the brand offers fine jewelry crafted with premium diamond alternatives and fine metals, redefining what it means to embody opulence. It is jewelry for the modern muse — confident, commanding, and unafraid to lead softly.
“Luxury today isn’t about the diamond,” Viv says. “It’s about the woman who wears it — her grace, her confidence, her power.”
LUXURY REIMAGINED
There’s a subtle elegance in refusing to conform. Viviana Halil’s collections celebrate this philosophy — minimal opulence for those who know that true wealth is internal.
Every ring, earring, and pendant is crafted with the same precision and artistry found in fine diamond jewelry — yet deliberately free from the traditional stone. The result is design that rivals the brilliance of diamonds while reflecting something deeper: a conscious choice.
To wear Viviana Halil is to embody a new era of luxury — one where status is not performed, but felt. Where jewelry is not a declaration of worth, but a reflection of self.
“True luxury is embodied,” Viv says. “It doesn’t need to shout; it simply exists — quietly powerful, undeniably present.”
A STORY WRITTEN IN LOVE AND LEGACY
Behind the sleek gold and luminous simulants lies a story of profound love. In 2021, Viv’s mother — her muse and greatest supporter — passed away unexpectedly. The loss transformed Viv’s perspective on beauty, purpose, and time.
“When I lost her, I saw how fragile life could be,” she shares. “In that moment, I vowed to live with intention and purpose.”
Viviana Halil was founded the following year, as both tribute and transformation. Every design is an echo of her mother’s timeless elegance — the fine jewelry she once dreamed of owning, now reimagined through Viv’s modern lens.
“This collection is personal,” Viv writes. “It’s for her. May these pieces become part of the memories you create, the moments you treasure, and the stories you tell.”
THE NEW STATUS SYMBOL
Viviana Halil’s mission is bold in its simplicity: Diamond-Free. Timeless. Iconic.
In an industry built on exclusivity, Viv has created a brand defined by empowerment. Her work redefines what prestige looks like — conscious craftsmanship, ethical sourcing, and aesthetic excellence without compromise.
At the heart of VH lies a movement — one that challenges the notion that luxury must come at the cost of accessibility or authenticity. The brand speaks to a generation of women who move through the world with quiet confidence, who value quality over quantity, and who know that what they choose to wear is an expression of who they are.
“Today’s status symbol?” Viv smiles. “It’s you.”
THE VH EDIT — JEWELRY REIMAGINED AS EXPERIENCE
For those who crave discovery, The VH Edit brings exclusivity to the everyday. The brand’s high-end subscription box delivers personalized fine jewelry directly to your door — each piece designed by Viv herself, crafted from fine metals and premium diamond alternatives, and personalized with your initials.
“Exclusivity in every detail, luxury in every moment, and the allure of femininity,” she says. “My hope is that Viviana Halil becomes not just a brand, but a trusted companion in your journey of self-expression.”
Each delivery becomes more than adornment — it’s an unfolding relationship between creator and wearer, art and identity.
THE ESSENCE OF MODERN FEMININITY
To wear VH is to embrace contradiction — strength and softness, simplicity and sophistication, rebellion and refinement. The brand’s visual identity echoes this duality: sculptural lines, luminous finishes, and imagery that feels both cinematic and intimate.
With growing global recognition — features in Vogue, Tatler, and GQ — Viviana Halil is no longer an emerging label but an awakening movement. It’s a house built on values that reflect the world’s quiet shift: toward sustainability, mindfulness, and self-defined beauty.
“The future of luxury is ours,” Viv says. “Crafted, commanding, diamond-free.”
Explore Viviana Halil
🌐 www.vivianahalil.com
📸 @vivianahalil
Highlights:
Female-Founded Jewelry House, Los Angeles
Fine Metals & Premium Diamond Alternatives
Press: Vogue, Tatler, GQ
The VH Edit — Exclusive Subscription Experience
