KAOS
Italy
Elegance, Style, and the Power of a Dream: The Story of Kaos
By Monica Lofstrom
As Marco Calzolari, leader and founder of the Italian brand Kaos, eloquently states, "We want to tell the woman of today through her clothes and her style; we want the wearer of our clothes to live an emotion from the first moment he looks at the dress in a window to the first time he wears it between the walls of his house." Since its inception in 1987, Kaos has crafted collections that are elegant, refined, feminine, and sophisticated, embodying the essence of the contemporary woman.
The journey of Kaos is a testament to Marco Calzolari's vision and entrepreneurial spirit. It began in a modest warehouse where Marco sold knitwear, the product that initially defined the brand. Driven by a relentless entrepreneurial spirit, Marco transformed his dream into a thriving business. The name "Kaos" itself holds deep personal significance, stemming from Marco's youthful disorganization and his admiration for the Taviani brothers' film "KAOS."
From its knitwear origins, Kaos expanded its product range in 1994 to include a broader array of clothing, maintaining a meticulous focus on quality, detail, and fabrics. This strategic move, coupled with a prime location within Centergross—one of Europe's largest wholesale hubs—propelled Kaos to prominence. The Centergross location attracts buyers from around the globe, solidifying Kaos as a key player in the Italian and international fashion markets.
Central to Kaos's success is its commitment to creativity. Marco Calzolari assembled a talented team of fashion professionals to spearhead the company's Style Offices. This creative hub is a place where research, innovation, and passion for fashion converge to produce unique collections with a distinct personality. Every piece is crafted in Italy, reflecting a dedication to superior quality materials and meticulous craftsmanship.
Kaos has become synonymous with Italian style and creativity. Its collections, particularly the suits, epitomize elegance, charm, and modern femininity. Whether featuring classic, tailored cuts or innovative, contemporary designs, Kaos pieces are marked by their attention to detail and fabric quality. Marco emphasizes the importance of offering "new and inventive things while maintaining a certain continuity to our product and aesthetic," a philosophy that has shaped the brand's instantly recognizable style.
Kaos's influence extends across Italy, with over 800 locations and six flagship stores. The brand's new showroom in Bologna, situated in the heart of the Emilian fashion sector, serves as a central hub for showcasing the latest collections. This sleek, sophisticated space reflects the brand's identity and provides a welcoming environment for customers to explore and place orders.
As Kaos continues to grow, it remains committed to telling the story of the modern woman through its designs. By blending beauty, style, and practicality, Kaos ensures that every piece resonates with the wearer, offering an unforgettable experience from the first look in the mirror to the moment they step out the door. Kaos is a testament to the power of a dream, demonstrating that passion, hard work, and creativity can lead to extraordinary success.
For more information about Kaos and to explore their Kaos Fall Winter 2024 collection, visit Kaos Store and follow them on Instagram.