Here, the ritual is a sunset shared with friends on a wraparound porch, laughter echoing over a long table set outdoors. It’s a candle flickering in a coastal breeze, a record playing softly in the background. It’s the art of savoring life’s small luxuries — good company, good taste, and good design — all poured into one moment.

For Jennifer and Jeanne-Marie, Rue de Rêve is more than a beverage. It’s a lifestyle brand that embodies that distinctly Californian blend of ease and elegance — where design meets indulgence, and where dreaming is not an escape, but an art form.

“People are drawn to beauty that feels accessible,” Jennifer says. “Rue de Rêve celebrates that — it’s about quality without pretense, sophistication with soul.”

THE FOUNDERS BEHIND THE GLASS

Both women bring their own artistry to the table.

Jeanne-Marie Hébert, Rue de Rêve’s Co-Founder and Head of Operations & Production, draws on her background in travel, hospitality, and home design. Her philosophy is rooted in joie de vivre — the joy of gathering, the magic of shared experiences. Her ideal apéro? “Outside with friends, lakeside or in my own backyard, surrounded by food, laughter, and light.”

Jennifer Kimpe, Co-Founder and Head of Brand Strategy & Marketing, comes from a long career in wine marketing and brand consulting. With a passion for storytelling and sensory detail, she sees every glass as an invitation. “For me, the apéritif is about atmosphere,” she says. “It’s the sound of vinyl spinning, the scent of candles, the beauty of an unhurried evening.”

Together, their shared aesthetic — warm, modern, and timeless — defines Rue de Rêve’s identity: a seamless blend of travel, taste, and design that feels both European in spirit and Californian in soul.

A TOAST TO DREAM STREET

Rue de Rêve is an ode to friendship, beauty, and the art of slowing down. Each bottle carries the intention of its makers — to create something refined yet approachable, local yet worldly, dreamlike yet grounded.

As the sun dips below the Pacific, the apéritif hour begins. Glasses clink. The air hums with possibility. And somewhere along that endless road called Dream Street, two friends smile — knowing that their shared vision has become more than a drink. It has become a way of life.

We’ll meet you there — on Dream Street.

Explore Rue de Rêve
www.ruedereveaperitifs.com
@ruedereveaperitifs

Collection: Blanc · Rosé · Rouge
Crafted in California | Organic Wines | All-Natural Ingredients | Infused with “The Dream Plant”