OXFOLD — BRAIDED IN STRENGTH, TAILORED FOR SPRING
Josephine Samura
“OxFold’s spring vision is polished with intention: oversized shirts cut with architectural ease, lace hems that soften the edge, and structured fabrics that hold a refined, modern silhouette—equal parts feminine and fearless.”
EGW LUXURY MAGAZINE
Article by Monica Lofstrom
There are fashion houses that dress the body, and then there are those that articulate a point of view — brands that understand style as a language shaped by heritage, intention, and restraint. OxFold belongs firmly to the latter. With roots in Sierra Leone, West Africa, the label enters Spring with a collection that feels both quietly commanding and deeply considered — fashion as an expression of identity rather than ornament.
The name itself offers a clue. OxFold translates to “braids” in Krio, the founder’s native language — a symbol not chosen lightly. Braids speak to strength, continuity, and care; they are acts of patience and permanence. At OxFold, this symbolism becomes structural, informing the way garments are cut, constructed, and ultimately worn.
AN EDITORIAL SILHOUETTE OF CONFIDENCE
The Spring Collection unfolds with a measured confidence. Sculpted minimalism anchors the season, while subtle romantic detailing introduces softness without compromise. Crisp, oversized shirts are sharply tailored yet eased by architectural cuffs and lace-trimmed hems. Denim — a cornerstone of the brand — is precise and intentional, offering structure without rigidity, confidence without excess.
Each piece feels purposeful. Lines are clean, silhouettes refined. Androgynous tailoring is balanced with feminine nuance, creating garments that move seamlessly between strength and ease. The effect is modern, polished, and undeniably assured.
This is fashion designed for women who understand that presence is not announced — it is felt.
HERITAGE AS DESIGN LANGUAGE
What distinguishes OxFold is not simply its aesthetic clarity, but its authenticity. Culture here is not referenced — it is embedded. The brand’s West African roots inform its philosophy of longevity, craftsmanship, and resilience. Denim becomes more than fabric; it becomes metaphor. Each seam echoes the enduring nature of braids — carefully formed, resilient by design, built to last.
OxFold’s approach resists trend cycles in favor of permanence. These are garments intended to be returned to season after season, their relevance deepening rather than fading. In a fashion landscape increasingly driven by immediacy, this commitment to longevity feels both intentional and quietly radical.
A MODERN FEMININITY, REDEFINED
OxFold’s woman exists in balance. She is self-assured without hardness, elegant without fragility. The Spring Collection mirrors this sensibility — tailored forms that empower, softened by thoughtful details that invite intimacy rather than spectacle.
Recognized by Vogue and Vanity Fair, and honored by LUXlife’s Leaders in Luxury Awards, OxFold has emerged as a distinctive voice in contemporary fashion. The brand’s growing presence speaks to a consumer drawn not to overt branding, but to clarity of vision — clothing that communicates confidence through craftsmanship and restraint.
SPRING, WITHOUT THE NOISE
This season, OxFold offers a considered alternative to fashion’s louder impulses. The Spring Collection does not chase attention; it holds it. Through structure, symbolism, and impeccable execution, the brand delivers a wardrobe that feels timeless yet unmistakably of the moment.
Braided into every piece is a quiet assertion: strength can be elegant, heritage can be modern, and femininity can be expansive.
THE WOMAN BEHIND THE LINE
“Behind OxFold’s clarity of vision is a designer whose understanding of strength is lived, not styled.”
At the center of OxFold is Josephine Samura, whose vision shapes the brand with a quiet clarity that feels both personal and expansive. Born in Sierra Leone and now based in the United States, Samura’s journey informs OxFold not as narrative, but as sensibility — a way of seeing strength, beauty, and femininity as inseparable.
Her approach to design is rooted in intentionality. Craftsmanship is treated with reverence; garments are built slowly, thoughtfully, and with purpose. The braided symbolism that defines OxFold’s name appears not as motif, but as philosophy — a reflection of resilience, continuity, and care passed from culture to cloth.
Samura’s work resists spectacle. Instead, it honors restraint, precision, and the power of understatement. Her designs are not meant to shout, but to stand — offering women clothing that feels composed, confident, and deeply considered.
In an industry often driven by immediacy, Josephine Samura designs with patience. And in doing so, she offers something increasingly rare: fashion that feels grounded, enduring, and quietly transformative.
OxFold does not follow trends. It defines its own rhythm — composed, confident, and enduring.
Explore the Spring Collection at oxfold.co
Instagram: @oxfoldclothing
