Julie Nathwani Shah: A Multifaceted Female Entrepreneur Balancing Motherhood and Success
BY EGW GLOBAL MAGAZINE Summer 2023
In today's fast-paced world, women are breaking barriers and shattering stereotypes by excelling in various fields. One such inspiring woman is Julie Nathwani Shah, the founder of ZJN Luxury Picnics & Decor and DesiThriftGirl. Julie's entrepreneurial journey is a testament to her determination, creativity, and ability to balance her role as a mother. Let's delve into the story of this multi-talented mompreneur and explore her ventures that are leaving a lasting impact on people's lives.
Julie, a BOM-BAY girl originally from Mumbai, India, who later settled in San Francisco Bay Area, embodies the spirit of cultural diversity and entrepreneurialism. She is an influencer on Instagram, known for her posts on travel, fashion, lifestyle, dance, fitness, food, and Indian culture. Julie's journey toward entrepreneurship began with her passion for creativity. From choreography and makeup tutorials to writing fashion blogs and creating travel videos, she has always been surrounded by artistic endeavors that bring her joy.
Julie's journey as an entrepreneur commenced when she organized a memorable birthday setup for her husband. Inspired by the happiness and smiles her efforts brought to people's lives, she decided to turn her passion into a business. Thus, ZJN Luxury Picnics & Decor was born. Through this venture, Julie aims to create magical and visually stunning moments for her clients. Her goal is to ensure that people cherish their special days and carry the memories of these magical experiences throughout their lives.
Julie's vision extends beyond her business ventures. She seeks to empower women and foster an environment of mutual support. Having faced stereotypes and challenges as a homemaker, Julie wants to break the notion that homemakers are undervalued. She strives to create a world where women respect and uplift each other, regardless of their chosen paths. Through her business and social media presence, Julie inspires countless individuals, demonstrating that anyone can pursue their dreams with determination and resilience.
DesiThriftGirl: Promoting Indian Culture and Sustainable Fashion
Apart from ZJN Luxury Picnics & Decor, Julie is also the driving force behind DesiThriftGirl. This initiative was born out of her desire to address the issue of expensive Indian clothing in the USA and promote sustainability. Julie encourages people to resell their Indian clothes rather than discard them, thus contributing to both the environment and their wallets. DesiThriftGirl not only promotes affordable fashion but also serves as a platform to showcase the beauty and richness of Indian culture.
Julie's journey as an entrepreneur has been filled with challenges, especially as she navigated the complexities of starting a business in a new country. However, with unwavering support from her husband and family, she overcame every hurdle that came her way. Julie's passion, combined with her self-taught knowledge of business operations, legalities, and marketing, has driven her success. Through her determination, she has become a beacon of hope for aspiring entrepreneurs, proving that hard work and perseverance can lead to fulfilling accomplishments.
Conclusion: Julie Nathwani Shah exemplifies the essence of a modern-day mompreneur, successfully managing her roles as a wife, mother, and entrepreneur. Her journey from being a homemaker to becoming a renowned influencer and founder of multiple ventures is an inspiration to all. With ZJN Luxury Picnics & Decor and DesiThriftGirl, Julie brings happiness, sustainability, and cultural appreciation into people's lives. Her commitment to empowering women and fostering a supportive community exemplifies the positive impact an individual can have on society. Julie's story reminds us that with passion, determination, and a strong support system, one can overcome any obstacle and create a fulfilling life while leaving a lasting legacy.
